Digital Marketing Manager

  • Murdoch's Ranch & Home Supply
  • Bozeman, MT, USA
  • Apr 26, 2019
Full time Marketing Retail

Job Description

As the Digital Marketing Manager – Social and PPC, you are a highly motivated, creative individual with experience and a passion for connecting with current and future customers. You are the leader of Murdoch’s reputation across social networks while also leading our pay-per-click (PPC) marketing efforts in Google and Bing. In addition to developing an ongoing content calendar and creating unique content, you will lead the advertising strategy in social networks with the ultimate goal of turning fans into customers.  You stay up to date on social media best practices and understand the dynamic nature of the platforms and space.  Your brain is left/right balanced, meaning that you understand the personality of the Murdoch’s brand and can creatively bring it to life while monitoring performance and KPIs to then optimize and/or drive performance.

Key Areas of Responsibility:

  • Design and Implement Murdoch’s social media strategy and associated KPIs; manage social media marketing campaigns and day-to-day activities
    • Develop relevant content topics and plan to reach our target customers
    • Create, curate and manage all published content and social advertising
    • Monitor, listen and respond to users in a “social” way
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, etc.)
    • Analyze key metrics and tweak strategy as needed
    • Compile reports for showing results/ROI
  • Lead Murdoch’s PPC marketing and associated vendor(s); setting budget, ROI goals and optimizing accordingly
  • Become an advocate for Murdoch’s in social media spaces, engaging in dialogues and answering questions where appropriate
  • Set objectives and report on ROI
  • Partner with Customer Service team to monitor customer reviews; partner with Customer Service and store team members to respond to queries about Murdoch’s and the products we carry
  • Monitor trends in social media tools, applications, channels, design and strategy
  • Suggest and implement new programs to develop brand awareness and engagement, such as promotions, competitions, original content. 

Skill Set Requirements:

  • In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Excellent writing and language skills
  • Exceeds at building and maintaining relationships, online and off
  • Proficient in content marketing theory and application
  • Practices superior time management
  • Ability to jump from the creative side of marketing to analytical side, able to demonstrate why ideas are analytically sound
  • Experience sourcing and managing content development and publishing
  • Solid technical understanding and can pick up new tools quickly.
  • Team player with the confidence to take the lead and guide other team members when necessary
  • Working knowledge of SEO principles, including keyword research and Google
  • Demonstrates social customer service techniques such as empathy, patience, advocacy and conflict resolution
  • Possesses great ability to identify potential negative or crisis situations and understands how to mitigate issues through conflict resolution or other means
  • Can authentically represent the Murdoch’s brand to potential and current customers
  • Experience with budget management, tracking and forecast updates 

Physical Demands: 

  • Sitting for long periods of time
  • Repetitive wrist movements on keyboard
  • Close vision for PC work
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions
  • Ability to travel occasionally as needed
  • Holiday, evening and weekend social media monitoring as needed