VP or Director of Brand Product Marketing

  • Quiq Inc
  • Remote (Bozeman, MT, USA)
  • Sep 12, 2019
Full time Business Development Management Marketing Strategy-Planning

Job Description

Role Description

Quiq is looking for an experienced product marketing leader to craft our differentiated story and compelling value for the market to clearly articulate how Quiq dramatically and positively impacts the experience top brands strive to deliver. The best person for this role loves to find those meaningful nuggets that are important to buyers and to turn that into a clear and compelling story. This person will develop the go-to-market messaging and brand campaigns that position Quiq to achieve long-term growth. This role will have a significant impact on the entire company, with a significant influence over Marketing and Sales execution.  

 

Key Responsibilities 

You will be expected to know the customers, buyers, and market so that you can define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll be customer-obsessed, strategic, detail-oriented, and highly creative driving with the following primary responsibilities:

  • Craft and build out a compelling story and message for Quiq for the buyers we serve, around the solutions we offer, the use cases we support, and the value we deliver.
  • Define the thought leadership program that aligns to the Quiq go-to-market in support of brand level and company campaigns.
  • Develop the brand level (versus product level) go-to-market campaigns to help achieve revenue and pipeline goals.
  • Create company and sales assets (industry research, stories, content, chalk talks, presentations, sales sheets, etc.) to help sales break through the noise and create a sense of urgency for our solutions.
  • Build deep domain knowledge to be the voice of Quiq with the ability to speak, write, and present on behalf of Quiq to customers, partners, media, analysts, and prospects.
  • Own the relationship with traditional media, while working with our PR agency, to conduct proactive updates and outreach in order to be positively included in relevant reports.

 

Requirements

  • 5+ years marketing, content marketing and product marketing experience with a passion for the new world of work
  • 4+ years of experience in storytelling through presentations and videos that result in high engagement and sharing
  • Expert knowledge and creative eye for slide creation and execution
  • Dynamic, confident personality with the ability to sell ideas well through creative & innovative presentations.
  • Proven track record of crafting compelling messaging, positioning and thought leadership content under tight deadlines.
  • Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks.
  • Strong organizational and cross-functional leadership skills, as well as outstanding verbal communication skills.
  • Self-motivated, execution-oriented, and willing to roll up one’s sleeves to tackle opportunities head-on.