Chief Marketing Officer

  • Murdoch's Ranch & Home Supply
  • 2311 North 7th Avenue, Bozeman, MT, USA
  • Apr 16, 2020
Full time Executive Management Marketing Retail

Job Description

The Chief Marketing Officer is responsible for driving revenue, retaining and acquiring loyal customers through leadership of all marketing efforts. This will require developing a deep knowledge of our customers and what they need from Murdoch’s to make their lives better and become lifelong Murdoch’s loyalists. We are looking for a strategic leader that will drive innovation and inspire our teams to think differently, test new ideas and be a champion for the customer.

Key Areas of Responsibilities:

  • Develop and lead execution of short and long-term Marketing strategies that support Murdoch’s sales and profitability targets.
  • Drive Murdoch’s CRM strategy forward through maximization of our Customer Data Platform across marketing and business intelligence efforts. Enabling Murdoch’s to know our customers and evolve to meet their needs.
  • Provide leadership to Murdoch’s brand/customer strategy, marketing, digital initiatives, category positioning and communications to drive customer engagement.
  • Use customer and sales data to develop customer insights to inform marketing strategies and decisions.
  • Represent the customer internally by communicating, learning through research and analysis, sharing insights with internal partners
  • Work collaboratively throughout Murdoch’s as a key member of the Leadership Team with a keen understanding of our total business and how to enable its growth.
  • Budget management, prioritization and allocation of resources to achieve/exceed company goals.
  • Other responsibilities based on the needs of the business.

Skill Set Requirements:

  • Superior leadership skills with ability to inspire a diverse team and drive positive change
  • Hands-on experience implementing and managing CRM solutions for retail marketing
  • Track record of managing change within an organization
  • Knowledge of big data analysis for marketing application (e.g. media mix modeling and optimization, customer profitability analysis)
  • Direct management of vendor relationships to support all marketing activities - ESP, advertising agencies (media, PPC, social), CRM/CDP platform
  • Strong experience in digital marketing and digital transformation
  • Creative vision, intuitive customer insight and analytical mind
  • 10+ years marketing experience, 5+ in retail marketing

Leadership Competencies:

  • Drive to meet or exceed the expectations and needs of internal and external customers.
  • Proactively builds relationships and influences others.
  • Delivers clear, effective communication and listens to others.
  • Maximizes team member potential and improves overall performance.
  • Makes good decisions in a timely manner.
  • Recognizes patterns, trends, themes, and connections in information to develop innovative ideas and solutions.
  • Takes initiative, accurately assesses problems, and effectively and efficiently arrives at solutions and solves problems.
  • Expresses ideas and disagreements constructively, resolves conflict and encourages others to do the same.

Benefits:

  • Multiple Health Insurance options to best suit your needs
  • Dental & Vision options to supplement your health plan
  • Life Insurance securing your family’s financial future
  • Vacation allows you to relax and recharge at your choosing
  • Holiday Pay throughout the year so you can celebrate with those closest to you
  • 401(k) with generous company match to help plan for your future
  • Employee Discount on everything from clothes to power tools to pet food
  • Community Giving Program matches your contributions donated
  • Wellness Program save you money by lowering premiums with credits earned
  • Other various Voluntary Insurance options